Doing What’s Right, for the Right Reasons

May 15th 2015, by Charles D. Keller

Many of you know that Master’s has an Advisory Board. We meet together several times throughout the year. During a recent Advisory Board meeting, Pastor Bill Park, one of our Board Members, led us in a devotional and then gave us the following challenge:

Life is choices; choices have consequences; make the right choices.

I’ve been thinking about Pastor Bill’s challenge as it relates to how we choose to do business. Since Master’s was founded 21 years ago, we have internally asked each other the following question many, many times: “Is this advice/recommendation the best for the client?” This simple question always provides valuable accountability.

Also, a statement of encouragement that we have made to each other over the years is: “Keep doing what’s right for the clients, every time, and this business will thrive.”

In thinking more about this subject, I’ve come to the conclusion that there are several layers to “doing what’s right.”

  • Compliance with the Rules – Our industry has an enormous and cumbersome list of regulatory “dos and don’ts.” Unfortunately, if compliance with the rules is our only motivation, we are “doing right” simply to avoid trouble with the regulators.
  • Following a basic moral/ethical standard – This layer of “doing right” taps into our conscience, our moral compass. Most of us have an innate sense of right and wrong and typically desire to do what we know is right. However, without accountability, anyone can fall prey to misplaced motivation or even self-deception.
  • Embracing a Biblical worldview of proper conduct – Now we get to the deepest motivation to do what’s right, and the ultimate level of accountability. Here we embrace Biblical standards, the highest standards, for honesty, integrity, and pursuing the goal of being “beyond reproach.” A “Golden Rule” standard gets applied to our decision-making, and our interactions with others.

In conclusion, I invite you join me on the daily quest of “Doing What’s Right, for the Right Reasons,” for therein lies the greatest fulfillment and satisfaction of a job well done.